Purple Haze is a warm, very dark purple hair dye that leaves purple tones on virgin, unbleached hair. For best results, we recommend lightening hair to medium level 7 blonde or lighter before use.

Purple Haze® is named after a Jimi Hendrix song, and is very popular among Dye Hard fans. For the 2014 Met Ball, celebrity stylist Ted Gibson used this dye to tint the locks of Oscar-winner Lupita Nyong'o.